Sony advertises their cameras on their website by featuring high-quality images and detailed product descriptions that highlight the key features and benefits of each camera model. They also include customer reviews and testimonials to build credibility and social proof. In addition, Sony often showcases professional photographers and influencers using their cameras in real-world settings to demonstrate the capabilities and quality of their products. The website is user-friendly and easy to navigate, making it simple for potential customers to compare different camera models and make an informed purchasing decision. Overall, Sony's advertising strategy on their website focuses on showcasing the superior quality, innovative technology, and versatility of their cameras to attract and convert potential buyers.