TP-Link cameras are typically targeted towards residential homeowners, small business owners, and individuals looking to enhance their home security system. These customers value easy-to-use, affordable and reliable security solutions that can be easily integrated into their existing smart home setups. Additionally, tech-savvy customers who are familiar with TP-Link's reputation for high-quality networking products may also be interested in their cameras for added peace of mind and convenience. Overall, TP-Link cameras cater to a wide range of customers seeking a cost-effective and efficient way to monitor and protect their homes and businesses.