The brand name of the red camera is RED Digital Cinema. RED Digital Cinema is a leading manufacturer of professional digital cameras and accessories used primarily in the film and television industry. Their cameras are known for their high image quality, flexibility, and customizability, making them a popular choice among filmmakers and cinematographers around the world. The company was founded in 2005 by Jim Jannard and has since established itself as a respected and innovative player in the digital cinematography market.